Announcing North Asia BIG BANG Beauty Tech Innovation Program 2024 Winnersand New Sustainability Track

SHANGHAI,Nov. 11,2024 --L'Oréal has reaffirmed its unwavering commitment to open innovation through its North Asia BIG BANG Beauty Tech Innovation Program (BIG BANG) at the 7th China International Import Expo (CIIE),announcing the 2024 winners across all 5 North Asia markets for the first time,along with a new sustainability track introduced at the North Asia BIG BANG Community Innovation Summit.

"Our beauty tech transformation is about pushing boundaries and shaping the future of an industry we're privileged to lead. A milestone,and a powerful proof point,of this commitment is our BIG BANG Program," said Vincent Boinay,President of L'Oréal North Asia Zone and CEO of L'Oréal China. "BIG BANG is a platform where we harness the unique strengths of each market within our North Asia Beauty Tech ecosystem,to unlock unprecedented synergies and accelerate the development of groundbreaking beauty solutions."

Vincent Boinay,President of L’Oréal North Asia and CEO of L’Oréal China,delivered a speech at the L'Oréal North Asia BIG BANG Innovation Summit at the 7th CIIE

With the BIG BANG's successful pilot in Chinese mainland market since 2020,L'Oréal has set a model for open innovation by developing future-ready beauty tech solutions with startups and SMEs. Expanding rapidly to Japan and South Korea market in 2023 and to Hong Kong SAR and Taiwan Region market in 2024,the program has become L'Oréal's first regional open innovation initiative,fostering unprecedented synergies and amplifying innovation potential across North Asia and beyond.

As the first edition to cover all 5 markets in North Asia,BIG BANG this year attracted nearly 600 startups,with 16 startups wining. These include those from the Chinese mainland market in several tracks: for Future Science,PAM2L,Boea Wisdom,and Xellar; for Operation 4.0,Cardinal Operations and Sucheon; for Phygital Experience,The SEA,xKool,Design Order,and BK International; for French Track,Connected Physics. In the Hong Kong SAR market,the winner is Reunite,and for the Taiwan region market,JORJIN and Far Eastern New Century. The Japanese market winner is My Skin,while the South Korean markets are Simfle Stick and Asleep. Each of these companies has demonstrated exceptional potential in areas such as advanced research and development,digital innovation,and operational efficiency.

On November 6,L'Oréal hosted the awarding ceremony at its main booth at the 7th CIIE. Joan VALADOU,Consul General of France in Shanghai and Jean-Paul Agon,L'Oréal Chairman attended and presented the award.

L'Oréal organized the North Asia BIG BANG Community Innovation Summit on November 7,bringing together representatives from the open innovation ecosystem across all 5 North Asia markets for the first time. Attendees included past BIG BANG winners and partners from industry,government,venture capital,and private equity. At the summit,L'Oréal introduced a new sustainability-focused track to address the rising demand for green beauty solutions. This addition will steer future projects toward eco-friendly practices,fostering collaborative exploration of sustainability opportunities. Other highlights included sharing sessions into consumer beauty trends,North Asia's co-creation innovation strategy,China's economic outlook,and a startup roadshow,offering a platform for open dialogue and new business opportunities.