As the Chinese Lunar New Year approaches, global attention is once again focused on China. During this festive and reunifying holiday, a campaign named "Show Off Your Skills at Home During the Festival" has quickly gained popularity on Chinese social media. The campaign claims to enable the preparation of a table of dishes in just one hour. With just ingredients and sauce packets, one can easily whip up a delicious meal, making it accessible even for novices. This simple and fun campaign has attracted the attention and participation of countless Chinese netizens. Although the primary aim of this campaign is to promote the "One Sauce, Many Dishes" product series, it is heavily infused with the flavors of Chinese Spring Festival culture. The initiator of this campaign is precisely a Chinese condiment brand with a history of over 60 years, known for its unique creativity in combining food and culture.

The quality of Pearl River Bridge is exceptional, with products exported to more than 100 countries and regions, and having passed the U.S. FDA food grade certification. The brand has also received numerous international honors, including the British Retail Consortium Standard Certification, Non-GMO Food Certification, and EU Organic Certification. This brand is highly recognized and influential among global Chinese, as the widely circulated saying goes: "Where there's chimney smoke, there are Chinese, and where there are Chinese, there's Pearl River Bridge soy sauce". Definitely, this brand is also readily available in European and American regions, making deliciousness never far from us.

This time, the carefully planned campaign by Pearl River Bridge not only encouraged participation but also deepened the imprint of the Spring Festival family reunion dinner, prompting global Chinese to cook for their families during this important holiday. This initiative quickly ignited the culinary enthusiasm of countless netizens, who shared their cooking achievements and experiences on social media. Commendably, the "One Sauce, Many Dishes" series is extremely easy to use, allowing even those with limited cooking skills to easily prepare meals. It also inspired many netizens to follow suit, creating a powerful trend in food culture.

The delicious dishes showcased on Chinese social media are a testament to the unique charm of this product! The "One Sauce, Many Dishes" series developed by Pearl River Bridge is a unique innovation that allows anyone to prepare a "Cantonese signature dish" in just 20 minutes, reflecting its commitment to Chinese culinary culture. During this campaign, I discovered that many netizens who were not adept at cooking were encouraged to step into the kitchen and try to prepare a sumptuous New Year's Eve dinner for their families, making this campaign both meaningful and interesting.

The "Show Off Your Skills at Home During the Festival" campaign, which coincides with the approach of the 2025 Spring Festival, has captured everyone's anticipation for the holiday. The campaign encompasses both Spring Festival elements and the meaning of cooking for family reunions, drawing significant attention from Chinese media. Mainstream online media such as China Daily, Beijing Daily, Global Times, and Shenzhen Evening News have all reported on this campaign. These reports have been distributed across various media platforms, allowing Chinese both at home and abroad to feel the festive atmosphere.

Pearl River Bridge's campaign not only guided young people's attention to food topics but also led a new lifestyle with this innovative cooking method. More importantly, the campaign spontaneously engaged many young people, proposing that they cook a meal for their families, which is an innovative inheritance of traditional customs and culture. This innovative approach to the campaign holds significant reference value for our culture. We look forward to joining such interesting cultural activities, experiencing the use of the "One Sauce, Many Dishes" series to make a Cantonese signature dish, and savoring classic Chinese cuisine!